Last Updated: January 2026

Introduction

Act of Kindness ("we", "us", "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our website and services.

Information We Collect

We collect information you provide directly to us, including:

• Name, email address, billing and shipping addresses, and telephone number

• Payment information (processed securely by our payment provider)

• Order history and purchase details

• Communications with our customer care team

• Marketing preferences

We also automatically collect certain information when you visit our website, including:

• IP address, browser type, and device information

• Pages visited and time spent on our site

• Cookies and similar tracking technologies

How We Use Your Information

We use your personal information to:

• Process and fulfill your orders

• Communicate with you about your orders and enquiries

• Send marketing communications (with your consent)

• Improve our website and customer experience

• Comply with legal obligations

• Prevent fraud and ensure website security

Legal Basis for Processing (UK GDPR)

We process your personal data under the following lawful bases:

• Contract performance: To fulfill orders and provide services you've requested

• Legitimate interests: To improve our services, prevent fraud, and operate our business

• Legal obligation: To comply with applicable laws and regulations

• Consent: For marketing communications (you may withdraw consent at any time)

Sharing Your Information

We do not sell your personal information. We share your data only with:

• Payment processors to complete transactions

• Shipping carriers to deliver your orders

• Service providers who assist with website hosting, email communications, and analytics

• Law enforcement or regulatory bodies when legally required

All third parties are contractually required to keep your information secure and confidential.

International Transfers

As we ship internationally, your information may be transferred to and processed in countries outside the UK and EU. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where applicable.

Cookies

We use essential cookies to ensure our website functions properly and optional cookies for analytics and marketing purposes. You can manage your cookie preferences through your browser settings. For more information, please see our Cookie Policy.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, typically:

• Order and transaction data: 7 years (for tax and accounting purposes)

• Marketing data: Until you unsubscribe or request deletion

• Account data: Until you request account closure

Your Rights

Under UK GDPR and applicable data protection laws, you have the right to:

• Access your personal data

• Rectify inaccurate information

• Request erasure of your data

• Restrict or object to processing

• Data portability

• Withdraw consent for marketing communications

• Lodge a complaint with the Information Commissioner's Office (ICO)

To exercise these rights, please contact us using the details below.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

Marketing Communications

With your consent, we may send you promotional emails about new products, special offers, and updates. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

Children's Privacy

Our website and services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Act of Kindness

27 Old Gloucester Street 

London WC1N 3AX

​

Supervisory Authority:
Information Commissioner's Office (ICO)
Website: ico.org.uk

​

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.